Chevy Creates World�s First Billboard Made from Pennies, By-passers Strip it Clean -
Chevrolet created havoc with its 20-foot billboard advert made entirely from one-pence coins in London�s New Oxford Street. The unique billboard that consisted of 20,000 pennies was created to advertise the 769,500-pence starting price of the new Aveo. Understandably, it didn�t take long for hundreds of opportunistic by passers to strip it clean. To be exact, the penny-billboard only lasted for a mere 30 minutes� -Continued
Chevrolet's Les Turton commented:�There have been some great car adverts before, but none that has stopped traffic and actually put money back into the motorist�s pocket so this is certainly a first. We�re glad we�ve topped up lots of people�s wallets, purses and, in some cases, rucksacks, but it would have been nice for the billboard to last a little longer than 30 minutes.�
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